Anushri Jewels, a luxury fine jewellery brand rooted in Dubai and India, aimed for a sophisticated brand identity. Our collaboration focused on crafting a look that mirrored the elegance and timelessness of their jewellery.
In shaping Anushri Jewels' brand identity, I aimed to highlight the delicate yet solid craftsmanship inherent in fine jewellery. I achieved this through a custom wordmark that incorporates thick and thin strokes. I also chose a font that has gentle curves in specific letters to symbolize the permeability of jewellery.
The brandmark, featuring an outlined butterfly and lotus motifs, embodies grace and beauty. Within it and around the four corners a diamond symbol was added to signify the brilliance of their prime jewel. We extended the brand identity to stationary and social media by using brand elements like the brand pattern, color palette, and diamond shape. This created a consistent look across all platforms, online and offline.
