Aetheria, a luxury perfume brand, was inspired by Greek mythology. The focus of this conceptual brand was on creating a look that captured the essence of a Grecian summer in its brand identity.
The design direction was to evoke a scent that reminds people of their Grecian summer. I chose a simple yet elegant typeface to complement the clean design of the perfume bottle. A scripted font was selected to highlight the experience of someone writing about their time in Greece. The brandmark reflects the symbol in the elongated 'ER' of the logo. To create a cohesive brand identity, the color palette draws inspiration from Grecian sunsets and sandy beaches.
