Vows & Co. is a wedding planning business dedicated to making dream weddings a reality. The overall branding of this conceptual brand aims to capture the joyous and memorable essence of weddings, appealing to both contemporary and classic tastes.
For the logo I chose a font that has a mix of thick and thin strokes to symbolize the blend of tradition and modernity in weddings these days. The color palette was inspired by the bouquet of flowers, often found in center pieces, of purple and orange. For the brand mark, by incorporating a script ampersand, I aimed to bring a fluidity to the otherwise solid font. This touch adds a sense of romance and elegance.
